Yesterday, Greek yogurt titan Chobani decidedly lost the "war on science" that it accidentally started with a real-life hashtag campaign gone wrong. It all started with the phrase, "Nature got us to ...

There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor. But last October, it put out an RFP to consolidate its activity with a marketing cloud.

Chobani has filed a lawsuit in the US in what the company described as a response to Danone's "attempts to stop Chobani" focusing its advertising for Simply 100 Greek Yoghurt on the use of natural ...

As with cigarettes like American Spirit and other products, consumers have been conscripted into the crux of a legal battle against a food manufacturer and its Greek yogurt. Yes, you, I and millions ...

Attribution continues to improve, connecting online advertising with offline sales. The two companies released a measurement study showing how the campaign impacted in-store sales. Using household ...

In a further development in the yogurt false advertising battle between Dannon and Chobani, the federal district court has rejected Chobani’s request that it reconsider and limit the scope of the ...