Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...
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The Cold War has been called “a 45-yearlong Gray Zone struggle,” making an examination of how the U.S. government (USG) organized itself for competition during that era a critical case study.1 Five of ...
During my decade as dean of Harvard Business School, I spent hundreds of hours talking with our alumni. To enliven these conversations, I relied on a favorite question: “What was the most important ...
Concise case studies give students an opportunity to identify ethical issues and use the Framework for Ethical Decision Making to practice and develop their ethical analysis skills. We've selected a ...