The TV industry has come a long way from the early days of cord-cutting skepticism. Today, consuming entertainment on the living-room screen over the internet is the norm. According to Nielsen’s The ...
GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV viewer experience. As connected TV continues its rapid ascent and ...
xpln.ai, the next-generation attention intelligence platform, and TVision, the company measuring second-by-second TV and CTV viewer attention and engagement, have announced a strategic partnership ...
GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, has released new data around superior ...
New York City, July 19, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, released its semi-annual report: “The State of CTV Advertising” ...
Connected TV (CTV) advertising has reached an inflection point. The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences. But the most ...
U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...
Streaming's ad-supported era is here, and it arrived faster than most advertisers expected. Prime Video doubled its ad load within a year of launching its ad tier. Netflix is expanding its ad minutes.
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