Judging by the volume of product announcements and press coverage over the last couple of years, customer relationship management (CRM) is probably the most talked about category of enterprise ...
In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...
When we discuss Customer Relationship Management (CRM) it's often in the context of technology. But technology is only one element, and not the hardest one to grasp. CRM is about people, processes and ...
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