U.S. News and Travel Report released its annual list of the best travel loyalty programs. Curious to see which ones rank the ...

Customers like to feel seen. They like to feel rewarded. And these feelings don’t just affect their willingness to come back; they affect their happiness. So, for a small business looking to build and ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Frequent-flyer programs are becoming one of the most prized assets in aviation. Loyalty programs are now indispensable to some airlines, generating healthy profits in good times and blunting losses in ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

American Airlines has started to add new benefits to AAdvantage Business, the corporate loyalty program geared toward small and midsize companies it launched in October 2023, the carrier announced ...

The writing has been on the wall regarding loyalty programs for a long time. Marriott declared in 2019 when it unveiled Bonvoy that the loyalty umbrella, which consolidated Marriott Rewards, ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. If you are the average U.S. consumer, you probably get dozens of emails ...

A recent eMarketer study found that 35% of loyalty members say point accumulation and expiring rewards are their biggest source of frustration. The instinct is to fix the program design by simplifying ...