Advert in which customer claimed health insurance ‘probably saved my life’ was likely to mislead consumers, rules watchdog An ad for Bupa has been banned for implying that cancer patients who receive ...

The Advertising Standards Agency (ASA) has banned two Bupa Insurance ads which appeared on TV and video on demand services for implying it granted patients a higher chance of surviving cancer. Two ...

‘Powerful Real Stories’ comprises of two separate films, each showcasing two women speaking directly to camera in their homes. As they speak, their composure and conversation slowly ‘unfilter’ ...

An advert for insurer Bupa has been banned for implying that cancer patients have a higher chance of survival if they receive private health care. The Advertising Standards Authority (ASA) received 25 ...

Health insurer Bupa has been forced to pull an ad suggesting private health care “probably saved” a cancer patient’s life. The TV ad featured a voice over from a former cancer patient. She said: ...