The toy industry is headed for its second consecutive annual sales decline, but it's got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets? Reading time 3 minutes Whenever Lego has added tech into its brick ...

No matter who you are or where you're from, chances are that LEGO® made up a big part of your childhood – and probably your ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

Add Yahoo as a preferred source to see more of our stories on Google. As anyone who has seen the trailers for Pixar’s upcoming Cars 3 knows, lead vehicle Lightning McQueen (Owen Wilson) suffers a ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. Subscribe to read this story ad-free Get ...

Finding new brick builders Lego isn’t stopping at franchise-based sets. The company has worked to design different types of sets that cater to new audiences, ones that might not have otherwise bought ...