A refresh can be a great way to update your company branding and image. But it should only be done for the right reasons, such as a changed or expanded product offering, focusing on a different market ...

In today’s dynamic business environment, a brand refresh is not merely a cosmetic update; it is a strategic necessity for staying relevant and competitive. For business leaders, the decision to ...

I’ve been part of dozens of brand refresh conversations over the years, and the part people don’t talk about enough is how emotional they can be. Legacy logos, founder-era colors, old taglines and the ...

Polished homepage but outdated onboarding—customers notice the gap faster than you think. A refreshed brand can change the ...

A website project often reveals what the brand has outgrown, making it the clearest moment to realign identity, messaging and visual direction. When companies redesign their websites, unresolved ...

It has been over four decades since Korean Air’s last brand refresh in 1984 -- and only the second in the airline’s 55-year history. Its new visual design, developed in collaboration with global brand ...

Watsons refreshed its brand recently with a more contemporary look to reflect an innovative approach to retailing. Watsons Singapore merchandising and marketing director Micheas Chan said the brand is ...

Refreshing a brand is no small feat, especially when that brand is synonymous with an entire industry. The REMAX balloon has long been one of the most recognizable symbols in real estate, representing ...

Two years after a brand refresh, the launch buzz is a distant memory. That’s when you see if the changes really took root. Some brands keep building on that momentum. Others drift back into old ...

Beauty brands are giving themselves their version of a facelift. A handful of brands across price points and categories, including L'Occitane, Essie and It's a 10 Haircare, are revitalizing their ...