If a character has a “Y” branded on their chest in Yellowstone, it means they are committed to the ranch forever. Many wranglers who work on John Dutton’s ranch have the brand, and they all received ...

TAMPA (BLOOM) – 2024 is shaping up to be a year of monumental celebrations as some of the world’s most beloved brands hit major milestones. Some are even turning the big 100 or even more! From ...

Invincible VS has been teasing fans for months with playtests, individual character drops and news beats that have kept Invincible fans on the edge of their seats. Big surprise, they are back with ...

April Showers, founder of the licensed character brand Afro Unicorn, started her entrepreneurial journey in 2019 with an e-commerce fashion brand. Inspired by being called a unicorn by a friend, ...

Best Buy today (July 23) has unveiled a brand refresh inclusive of a new brand character, refreshed color palette and tagline entitled “imagine that.,” according to details shared with Marketing Dive.

Does this sound familiar? Your product is better. Your service is faster, your technology is cutting-edge -- and nobody cares. In 2025, every brand said the same thing in the same way with the same ...

“If the character is wrong, changing the font size won’t fix it” — Herman Zapf Today, we are looking ‘CHARACTER. The character of great brands. This is something most people overlook in marketing or ...

Zaxbys will ask — and answer — the question “Who’s Got The Sauce?” with a campaign that launches April 28, per details shared with Marketing Dive. New creative introduces a suave brand character, the ...