Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

Andrea is an editor at GameRant, where she has been writing professionally about video games for over five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.

Possibly one of the most exciting announcements to come from CES this year is the official Lego Smart Brick. It's an advanced 2×4 brick that looks identical to a traditional Lego piece, yet is packed ...

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Each year, more than 380 million metric tons of plastic is produced worldwide. Lego is responsible for 100,000 metric tons of it. This contribution to the annual total is, of course, the result of ...