The Super Bowl was boring as the Kansas City Chiefs were demolished by the Philadelphia Eagles in a game that was not as close as the final score indicated. That means more attention went to the Super ...

The Super Bowl has become the launching pad for new ad campaigns, as brands have begun creating increasingly elaborate commercials with A-list celebrities and over-the-top budgets (that, at this point ...

Super Bowl LIX advertisers unveiled their highly anticipated commercials, with brands investing up to $8 million per 30-second slot to capture the attention of millions of viewers through celebrity ...

The Super Bowl doesn't just bring out the biggest names in sports and entertainment every year. It also brings out the biggest brands. Well, most of them. Nike, however, had surprisingly sat out on ...

Remember when you had to watch the Super Bowl just to see the actual Super Bowl commercials? Not anymore. Being that brands are paying millions for their spots during the Big Game, many have said ...

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Want to get MoneyCall delivered to your email inbox every Wednesday morning? Subscribe here.) Name-dropped today: A’ja ...