Milk Makeup is perhaps a little more under-the-radar than other well-known makeup brands, but it has a real quiet confidence – and for good reason. It's a beauty ed fave, and I've rarely used anything ...

Welcome to “Unsung Heroes,” my column that asks beauty brands about their respective hero products—their bestsellers, and often a product that embodies the brand’s identity—but also dives a little ...

Milk Makeup is shaking up its retail footprint. The color cosmetics brand, best known for buzzy offerings like its Hydro Grip Primer and Cooling Water Jelly Tints, is launching at Ulta Beauty in March ...

Earlier this month, Milk Makeup expanded their line into Ulta Beauty stores across the country and online. Ranging in price from $20-$52, Milk Makeup’s full assortment of over 150 products is ...

There have been a couple glaring issues with my beauty routine as of late. The other day, my friend told me that my makeup looked “cakey.” (He wasn’t being mean, just honest.) On top of that, ...

Milk Makeup, known for its multifunctional and "clean" beauty products, has launched a storefront on Amazon. The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip Primer, ...

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