You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really were. From the line that sold America on diamond rings, to a pink cartoon ...
In 1962, Avis was in search of a new advertising campaign. Since its inception, the car rental company had trailed behind the market leader, Hertz. So the ad agency Doyle Dane Bernbach decided to ...
BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content ...
WASHINGTON - In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan - “An Army of One” - with one it hopes will pack more punch: ...
During his more than 40 years in the local advertising business, Joseph H. Radder created numerous memorable slogans.
As part of the international deployment strategy of the brand's marketing efforts, General Motors has just launched Chevrolet's most recent ad slogan in Chile. The automaker launched the new global ...
(JTA) — In 1980, a Manhattan synagogue with a special outreach to unaffiliated Jews was looking for a catchy slogan to encourage young people to take on the rigors of Shabbat observance. Jesse Cogan, ...
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