This Daiquiri Day (July 19), the timeless cocktail celebrates a milestone anniversary since its humble origins in Cuba – the birthplace of BACARDÍ, the World’s Most Awarded Rum. According to records ...

HAMILTON, Bermuda--(BUSINESS WIRE)--Nearly half of Gen Z Brits say they prefer to end a meal with an Espresso Martini cocktail instead of an espresso, according to a new survey by Bacardi Limited, the ...

To mark the anniversary, Bacardi showcases vintage advertisements from its archives that illustrate the cocktail's rise over the course of a century and the brand's storied partnership with Coca-Cola® ...

Bacardi rum's lively new campaign — “Move Like It's Summer” — is part of the spirits’ push to promote new Bacardi real rum canned cocktails, Bacardi coconut and Bacardi Superior rum-infused cocktails.

The five defining trends set to reshape cocktail culture and the spirits industry in 2026 are highlighted in the seventh annual Bacardi Cocktail Trends Report. The Report released by Bacardi Limited, ...

For many, it’s a flavor of college parties or perhaps a favorite beach cocktail. Now global brands Coca-Cola and Bacardi are teaming up to make rum and Coke in a can. The Atlanta-based beverage giant ...

While last summer may have been all about hard seltzer, this year it looks like canned cocktails are going to be to go-to drink. While seltzer will likely still be a favorite as the weather turns ...

Savoury flavours, immersive experiences and bartender expertise will drive cocktail culture in 2025, the world’s largest privately held international spirits company has found. Bermudian-based Bacardi ...

(RTTNews) - The Coca-Cola Company and Bacardi Limited announced an agreement to launch BACARDÍ rum and Coca-Cola as a ready-to-drink or RTD pre-mixed cocktail. The BACARDÍ Mixed with Coca-Cola RTD ...

New data from Bacardi Limited reveals consumers’ latest drinking patterns. The spirits industry continues to face headwinds due to changing consumer tastes. And the best operators are trying to adapt.