“Keep an eye on your competition” is Business 101 for any company. But it’s especially critical in today’s hypercompetitive B2B market, where sales growth has slowed, sales cycles have lengthened, and ...

Marketing is an inherently competitive activity we are here to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by B2B marketers. Richard Bush, ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Successful B2B brands are intensely focused on their customers, ...

Competitive keyword analysis should play in integral part in your paid and organic search optimisation strategy. As paid search activity continues to grow, so will the number of businesses you compete ...

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...

Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. In the business world, where change is constant, companies seek ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

The business-to-business (B2B) payments landscape is undergoing a transformative shift, driven by technological advancements and evolving market demands. A whitepaper from Juniper Research, titled ...