Before Amazon's Alexa became known as the e-commerce giant's voice assistant, it was the name of the company's web ranking site. It was established in 1996 and became famous sometime ago for analyzing ...

Editor's take: Amazon didn't say why it was discontinuing Alexa.com, but it likely has to do with the site's declining organic traffic over the last several years. As the web - and how we use it - ...

Alexa.com announced that it will be retiring its marketing services after 25 years. Founded in 1996, Alexa was subsequently acquired by Amazon in 1999. It was initially known for providing rankings ...