Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

Activewear brand Sweaty Betty has become involved in a new dispute over advertising slogans, which a period underwear company claims were copied.

Are you a print subscriber? Activate your account. By Ad Age Staff - 47 min 54 sec ago By Ad Age and Creativity Staff - 1 hour 4 min ago By Jack Neff - 1 hour 51 min ago 3 hours 2 min ago 4 hours 56 ...

Where do you want to go today? It has been a long journey, and it has taken a fair bit of thought but I've finally narrowed it down to ten. Ten slogans that I think are unforgettable and go a long way ...

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...