Chase is launching a new ad network that should cause the incumbents to worry—whether other networks or ad platforms. The first-party data here is good as gold. (Photo by Spencer Platt/Getty Images) ...

This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...

As retailers invest in their own ad networks, Lowe’s is updating the Lowe’s Media Network with new branding, more ad placements within the Lowe’s app and additional marketing channels, the home ...

That’s around $100 billion apiece. To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its annual revenue to more ...

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch ...

ATLANTA--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced that Cardlytics’ card-linked offer (CLO) network has won “Best Digital Ad Network” in the 2025 MarTech Breakthrough Awards ...

Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly ...