Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Addition was founded in 2021 and has done work with Google, Prudential, The New York Times, Realtor.com and more.

AI Marketing Factory announces the expansion of its results-driven business optimization services across the United States and Canada, offering initial business audits designed to identify operational ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...