2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to ...

Microsoft Advertising looked back at the 2024 holiday season to help brands prepare for 2025, but artificial intelligence (AI) this year will affect global advertising trends and tips even more. A ...

Media companies are expecting to see ad spending stabilize in 2025 — and even grow for those platforms with sports and live events, industry executives told CNBC. Even as streaming gobbles up a bigger ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels. The holiday season saw a significant increase in digital ad ...

Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year. Fueled by “impressive YoY growth,” paid search advertising revenues hit a new ...

Christmas advert devotees have been left up in arms after learning that Coca-Cola’s 2024 festive commercial was made using artificial intelligence – and has killed off Santa Claus in the process. The ...

Friday’s Grand Prix winners include Claude’s comic spots mocking ChatGPT and Suncorp’s “Haven” tool for Australian homeowners.

Coca-Cola has just released its latest Christmas ad (above) and just like last year’s effort, it’s deployed a slew of generative-AI tools to create it. A nod to Coca-Cola’s famous 1995 Christmas ad ...