Adidas' controversial LGBTQ+ advocacy campaign did "more harm than good" for the brand's image and failed at their of advocating for the pride community, a branding expert told Fox News. Adidas ...

Luxury fashion brand Casablanca Paris has appointed Priya de Souza, formerly the senior director of global marketing communications at Adidas Originals, as its chief marketing officer.

Portland, Oregon - adidas announces today the launch of a new interactive marketing campaign titled 'MLS Mash-up' centered around the 2006 Major League Soccer (MLS) Cup playoffs. Produced by EVB, the ...

Jacksonville Jaguars rookie Travis Hunter debuted the adidas Adizero football cleats "Albino Gator" colorway against the ...

David Kleppinger, chair of Penn State's Board of Trustees, and vice chair Rick Sokolov signed the statement, which referenced ...

Adidas ran a mobile campaign to extend its sponsorship of the London Marathon. Adidas tapped Marvellous to create a Java application for the mobile Web that tied together with radio-frequency ...

Beneath the very public collapse of Adidas AG’s multibillion-dollar sneaker deal with Ye is a private legal battle over a $100 million-a-year marketing fund. The fund, from which Adidas claims the ...

BERLIN (Reuters) - Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But ...

A series of ads for the new Adidas sports bra was banned from the UK for showing images of women’s bare breasts. The ad campaign — which was launched in February of 2022 — features the bare flesh of ...

The first collection is expected to debut in the second quarter of 2026 through select distribution partners and channels.