Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Advertisers on Facebook are able to use an ad-targeting system that allows them to exclude black, Hispanic and other ethnicities from seeing ads. Suggested Reading It’s The Party of The Year! The Root ...

Warner Bros. Discovery just gave buyers a data-driven platform to guide their decisions and a simplified approach to targeting their key demographics. Just ahead of its upfront presentation today, ...

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.

Meta’s simultaneous subscription testing across Instagram, Facebook, and WhatsApp isn’t about innovation. It’s about ...