AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers. By Aishvarya Kavi It’s a ...

Nicole Kidman comes to this place for magic, not money. The Oscar winner looked back on the making of her now-iconic AMC Theaters ad—which debuted in September 2021—admitting she was motivated by an ...