It's been a summer of Barbie, including a movie starring Margot Robbie and a newly re-released book, "The Story of Barbie." AP We really live in a Barbie World now: plastic, fantastic, relentlessly ...

Mattel shares image of the bright pink armor.

Maggie Boccella is a certified Babe With the Power and lover of all things pop culture. She’s a News Editor at Collider, as well as a Rotten Tomatoes and The Cherry Picks approved critic, who ...

“Just Ken” isn’t Kenough. Barbie fans might be shocked to learn that the Ken doll has both a middle and last name — and that he’s named after a real person. In fact, multiple Barbie dolls — Barbie ...

Barbie fever is not over just yet — at least, not for actress Viola Davis. This week, Mattel announced the Academy Award-winning actress as its latest addition to the Barbie universe. In honor of both ...

Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel's crown jewel is facing challenges.

As a girl, Aaliyah dreamed of musical stardom — and used her Barbie dolls to act them out. “The dolls would be singing and they’d be performing. Sometimes I’d try to get in on it,” Rashad Haughton, ...

‘Barbie’ reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here’s how their marketing team pulled it off. Barbie, the iconic doll that has captured ...

Gas prices have pushed a lot of people to their creative limits. Carpooling, hypermiling, switching to a bike for short trips — most drivers have tested at least one workaround by now. But a handyman ...