As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...
The University of Notre Dame announced on Tuesday that Notre Dame Stadium is the first outdoor college venue to implement Wi-Fi 6E, just in time for the Dec. 20 College Football Playoff game against ...
Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest ...
With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV ...
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a ...
The conflict arose over the alleged similarity between Mahindra’s “BE 6e” and IndiGo’s established “6E” brand.
A few weeks ago, Mahindra launched two of its born-electric vehicles, the XEV 9e and the BE 6e, with starting prices of Rs.
Mahindra Group will rename the SUV brand ‘BE 6’, but ‘the claim by IndiGo is baseless,’ and it will challenge it during court ...
In terms of size, the XEV e9 is the physically larger of the two Mahindra electric SUVs. It’s over 400 mm longer overall and ...