Target, ChatGPT
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OpenAI really wants to keep you inside the ChatGPT interface, and one the ways it's doing that is letting you shop inside the app. Target is the latest retailer to sign up, joining Walmart, Etsy, and Shopify ahead of next week's crucial Black Friday sales.
OpenAI is pushing deeper into retail, with Target set to debut a new ChatGPT-powered app for shoppers. The app is launching in beta next week.
Target looks to get ahead in the AI retail race, announcing an integration with ChatGPT alongside another quarter of disappointing results on Wednesday.
The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.
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Target Says It Will Integrate Its App Into ChatGPT
The partnership is the first of its kind in the retail space; users will be able to "tag" Target in ChatGPT to complete specific actions.
OpenAI and Target announced plans to make the retail giant’s app available through ChatGPT’s new app feature on Wednesday, marking the latest tie-up between the AI startup and a large retailer as OpenAI looks to help users with more shopping-related tasks.