Every year, Samsung unveils its latest smartphones in January or February and when Black Friday is here, the company takes the opportunity to clear out its stock. This year, the offer on the Galaxy S24 Ultra is unprecedented and surpassing previous deals.

A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

Previously marked down by no more than $420, the state-of-the-art Galaxy S24 Ultra is now on sale at an unprecedented $470 discount with 512GB storage as part of a new and improved Samsung Store Black Friday offer.

Now is the best time to pick up one of Samsung’s ultra-premium smartphones, with the Samsung Galaxy S24 Ultra now just $949 at Amazon. That's $350 off! Or if you’d rather something flashier the Galaxy Z Fold 6 is now $1,320 — $500 off the usual price. If you’d rather have a TV, then the 48-inch S90D OLED is now under $1,000.

Check out our speculative Samsung Galaxy S25 Ultra vs. Galaxy S24 Ultra comparison to get an idea whether Samsung's next big thing is worth it or not.

The Samsung Galaxy S24 Ultra is available for Rs 99,500 after a Rs 25,000 discount, with further offers reducing it to Rs 71,950.

Using this Black Friday deal at the official Samsung site, you can either get an unlocked 512GB device for $950 without a trade (a record-low) or a device for as little as $499 with the trade. In the former case, today's discount at Samsung is a whole $100 better than Amazon's cheapest price for a 512GB model, so it's absolutely worth checking out.

Samsung is rolling out the most compelling promotions of the year for Black Friday and the Galaxy S24 Ultra is at the center of it all. On the official store, if you purchase the 512GB version of the Galaxy S24 Ultra, you will only pay the price of the 256GB model ( “double the storage on us”) and this alone saves you $120.