China’s Pop Mart says it is rolling out a mini version of its popular Labubu plush toys this month, along with a new long-fur version of the toothy little monster.

Pop Mart’s trending “Labubu” dolls fuel a global craze, with soaring sales, viral unboxings, and plans to double revenue through mini phone-hanging versions.

The Chinese toymaker Pop Mart is capitalizing on the runaway success of its ugly-cute Labubu dolls as it nears a $4 billion profit.