The TeslaTakedown movement implores Americans not only to get into the streets, but to “sell your Teslas” and “dump your stock.” It’s a tactical approach that could have real repercussions—especially if a shareholder revolt were triggered during Musk’s prolonged foray into politics.

In nearly every case, it’s the reason we have anything to protect from Elon Musk and his wrecking crew in the first place. On Monday, Feb. 10, the fearless and brilliant sociologist Joan Donovan made a simple post on Bluesky: “Come out and participate in an international picket #TeslaTakeover locally.

Tesla has experienced a shift in consumer perception as Musk himself has become a polarizing figure.