Time Out flagged the surprise new opening this week. As to whether Mister Softee will open an NYC-based store, an employee at ...

The iconic Mister Softee jingle is no longer just for the streets—Long Island now has its first-ever Mister Softee brick-and-mortar ice cream shop! The new East Islip location brings classic favorites ...

New owner Jimmy Ilya said the store will open Saturday. Ilya has operated Mister Softee trucks in the Hamptons since 2007. He ...

Take a trip to Long Island to indulge in Mister Softee's new products, including crepes and ice cream sandwiches.

It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s ...

Angela joined Community Impact as a reporter covering education in Montgomery County in April 2024 after working as a ...

The iconic ice cream vans came to the city in 1970, delighting generations with sweet treats and becoming a part of the ...

In particular, it focuses on the Mister Softee trucks, which criss-crossed neighborhoods of the eastern US serving ice cream. Looking past the ultra-durable vehicles used – heavy-duty Ford-based ...

Mr. Ho first got the idea after seeing the trucks in London, where he went on to import the first Mister Softee truck in 1970.