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BE 6e, IndiGo and Mahindra
Mahindra renames BE 6e SUV after IndiGo’s 6E trademark row, plans to contest in court
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of its "born electric" lineup. Deliveries are set to begin in late February or early March 2025,
Mahindra Renames BE 6e SUV Amidst Conflict With IndiGo, Here's What The Carmaker Said
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it didn’t enjoy being in a ‘distracting and unnecessary conflict’
Mahindra BE 6e Gets A Name Change Due To Ongoing Legal Battle With IndiGo, Now Called BE 6
Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest Indigo to secure the BE 6e name
Mahindra Renames BE 6e to BE 6 For Now – Amid Legal Dispute with IndiGo, Vows to Contest Case
The case will be closely watched as it not only involves two of India’s leading companies but also raises questions about trademark rights and their scope across different industries
Mahindra vs Indigo trademark row: BE 6e renamed as ‘BE’
Mahindra has announced that its newly launched electric SUV, the BE 6e, will be rebranded simply as ‘BE’ as it continues to battle a trademark infringement case with IndiGo Airlines. The dispute revolves around the use of ‘6E’ in the name of Mahindra’s electric vehicle, which IndiGo claims infringes on its trademark.
Mahindra BE 6e Named Changed To BE 6 After IndiGo Lawsuit
Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch after IndiGo filed a copyright infringement over the name '6e'.
Mahindra Vs IndiGo Feud Update: BE 6e Now Renamed To BE 6
With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV manufacturer also said it will continue to fight IndiGo to secure the BE 6
Mahindra to contest brand rights of BE 6e with IndiGo in court
Mumbai: Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV ‘BE 6e’ in court, after InterGlobe Aviation Limited, which runs IndiGo airline, sued Mahindra over using the name ‘6E’.
Mahindra changes electric SUV brand name to BE 6; to contest brand rights of BE 6e in court
Mahindra & Mahindra Limited (M&M) has announced to change the brand name of its electric origin SUV to BE 6 from BE 6e to avoid delays in product introduction owing to legal challenges by InterGlobe Aviation Limited (IndiGo) which could drag on for years. But the company has decided to contest the brand right of BE 6e in court.
India's IndiGo sues Mahindra in fight over use of '6E' branding
IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,
Mahindra BE 6e Loses First Battle To IndiGO Within 12 Days Of Launch - Read Details
The term 'BE' is already a registered trademark with the automaker, representing its 'born electric' platform that forms the foundation of the BE 6e.
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Mahindra BE 6e renamed to BE 6
Mahindra to contest the right to continue to use BE 6e in court The new name is cited to be temporary Mahindra recently ...
14m
Mahindra challenges Indigo's trademark claim, meanwhile names electric SUV 'BE 6'
Mahindra launched two electric SUVs on November 26. One of these SUVs was named BE 6E. Indigo objected to '6E.' Mahindra has ...
1d
The NDTV Auto Show: Mahindra BE 6e Review, Mahindra XEV 9e Review
On this week's episode The NDTV Auto Show, We focus on the two brand new electric coupe SUVs from Mahindra - the BE 6e and the XEV 9e. The Mahindra XEV 9e is the company's brand new top of the line ...
ET Auto
1d
Mahindra announces price hike for SUVs and commercial vehicles from January 2025
Mahindra and Mahindra join other auto OEMs in announcing their price revision from January 2025. Maruti Suzuki, JSW MG Motors ...
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