IndiGo, Mahindra and 6e

Mahindra renames BE 6e SUV after IndiGo’s 6E trademark row, plans to contest in court
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of its "born electric" lineup. Deliveries are set to begin in late February or early March 2025,
Mahindra BE 6e renamed as 'BE 6' after IndiGo objects to trademark
Mahindra will temporarily rename its new electric SUV, the 'BE 6e' to 'BE 6', following IndiGo Airlines objection to the trademark. However, the carmaker will challenge the claim in court.Mahindra recently
'Baseless claim': Mahindra BE 6e electric SUV to be renamed BE 6 for now amid trademark dispute with Indigo
The conflict arose over the alleged similarity between Mahindra’s “BE 6e” and IndiGo’s established “6E” brand.
Mahindra Vs IndiGo Feud Update: BE 6e Now Renamed To BE 6
With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV manufacturer also said it will continue to fight IndiGo to secure the BE 6
Mahindra Renames BE 6e SUV Amidst Conflict With IndiGo, Here's What The Carmaker Said
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it didn’t enjoy being in a ‘distracting and unnecessary conflict’
Mahindra BE 6e Gets A Name Change Due To Ongoing Legal Battle With IndiGo, Now Called BE 6
Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest Indigo to secure the BE 6e name
Mahindra to contest brand rights of BE 6e with IndiGo in court
Mumbai: Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV ‘BE 6e’ in court, after InterGlobe Aviation Limited, which runs IndiGo airline, sued Mahindra over using the name ‘6E’.
Mahindra vs Indigo trademark row: BE 6e renamed as ‘BE’
Mahindra has announced that its newly launched electric SUV, the BE 6e, will be rebranded simply as ‘BE’ as it continues to battle a trademark infringement case with IndiGo Airlines. The dispute revolves around the use of ‘6E’ in the name of Mahindra’s electric vehicle, which IndiGo claims infringes on its trademark.
Mahindra Renames BE 6e to BE 6 For Now – Amid Legal Dispute with IndiGo, Vows to Contest Case
The case will be closely watched as it not only involves two of India’s leading companies but also raises questions about trademark rights and their scope across different industries
IndiGo vs Mahindra: The Battle of 6E Explained
IndiGo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low-cost airlines. Here's a lowdown on the same.
India's IndiGo sues Mahindra in fight over use of '6E' branding
IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,
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Mahindra Renames Electric SUV To ‘BE 6’ In ‘6e’ Fight With IndiGo
Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own.
The NDTV Auto Show: Mahindra BE 6e Review, Mahindra XEV 9e Review
On this week's episode The NDTV Auto Show, We focus on the two brand new electric coupe SUVs from Mahindra - the BE 6e and the XEV 9e. The Mahindra XEV 9e is the company's brand new top of the line ...