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Mahindra, Indigo
Indigo vs Mahindra; The Battle of 6E Explained
Indigo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low-cost airlines. Here's a lowdown on the same.
India's IndiGo sues Mahindra in fight over use of '6E' branding
IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,
Everything We Loved About Mahindra BE 6e Electric SUV After Driving It
With many first-in-segment features, Mahindra BE 6e Electric SUV is one of its kind offering incredible VFM quotient for the price.
IndiGo-Mahindra 'battle' for 6E explained: A look at existing laws applicable to current dispute
The dispute concerns IndiGo’s trademark “6E,” registered under Classes 39, 16, 9, and 35, primarily for airline services, transport, and advertising, and Mahindra’s use of “BE 6e” under Class 12 for vehicles,
Explained: Trademark dispute between Mahindra and IndiGo over ‘6E’
Indigo argues that "6E" has been a central part of its brand identity for the last 18 years and features prominently in services such as 6E Prime and 6E Flex, with priority check-in and flexible bookings aimed at customer-centric options.
Indigo vs Mahindra: Why India's largest airline and one of the biggest auto company are 'fighting' over '6E' mark
InterGlobe Aviation, owner of IndiGo, has filed a lawsuit against Mahindra Electric Automobiles for trademark infringement over the '6E' mark. Mahindr
Indigo files trademark infringement suit against Mahindra for ‘6e’ name, carmaker responds
Mahindra has issued a statement addressing the matter and is in talks with IndiGo to find an amicable solution.
India's Mahindra, IndiGo fight over use of '6E' branding
Indian Mahindra and Mahindra on Tuesday said it is in talks to resolve a dispute with the country's biggest airline IndiGo which has filed a court challenge against the use of its call sign "6e" in the automaker's new electric vehicle offering.
IndiGo filed lawsuit against Mahindra Electric for trademark infringement
IndiGo, India's largest airline, has taken legal action against Mahindra Electric Automobiles, alleging trademark infringement over the airline's widely recognized “6E” identifier. The dispute centres on Mahindra’s planned use of the “BE 6e” mark for its upcoming electric SUV,
Mahindra XEV 9e vs Mahindra BE 6e: Which electric SUV to pick
The newly launched Mahindra XEV 9e and Mahindra BE 6e electric SUVs will compete with rivals such as Tata Curvv EV, MG ZS EV, BYD Atto 3, Hyundai Kona Electric etc. Also, Mahindra claims that with these two electric SUVs, the carmaker aims to challenge the luxury electric cars which are available in India at a price bracket of ₹ 70-80 lakh.
IndiGo sues Mahindra Electric for using ‘6e’ in name of its new car: Report
IndiGo claims "6E" is not only its official designator, but also a key element of its branding, covering a range of services like 6E Prime, 6E Flex, and add-ons
18h
The Mahindra BE 6e and XUV 9e could be the Xiaomi Mi 3 of the EV world
One of the most painful aspects of participating in a media drive of a new car is having to come back and drive my own car.
ZigWheels
19h
Mahindra BE 6e vs Tata Curvv EV: Who Does Things Better Beyond Their Eye-catchy Designs?
The Mahindra BE 6e is the latest addition in the compact electric SUV-coupe segment and it directly rivals the Tata Curvv EV. Both are compared in detail here.
ET Auto
1d
Mahindra partners with Gaana to enhance in-car audio experience in BE 6e and XEV 9e
The partnership aims to elevate the in-car entertainment experience and cater to the evolving ways people consume audio ...
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