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In Legal Battle With IndiGo, Mahindra Renames BE6e To BE 6
Mahindra BE 6e temporarily renamed to BE 6
A few weeks ago, Mahindra launched two of its born-electric vehicles, the XEV 9e and the BE 6e, with starting prices of Rs. 21.90 lakh and Rs. 18.90 lakh, ex-showroom, respectively. Now, the latter's nameplate has entered a tiff and renamed to 'BE 6'.
Mahindra BE 6e to be renamed ‘BE 6’, will challenge IndiGo's claim in court
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.
Mahindra Renames BE 6e Amid Legal Battle with IndiGo, Vows to Defend Brand Rights in Court
Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, IndiGo, over the name of Mahindras latest electric SUV, the BE 6e.
6E vs 6e: IndiGo, Mahindra Electric battle it out over a trademark
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts feel there are too many nuances.
Mahindra BE 6e renamed after IndiGo row: 5 times car names struck the wrong chord
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a marketing genius or disaster.
Mahindra undertakes to not use '6E' mark till disposal of IndiGo suit before Delhi High Court
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its upcoming electric vehicle (EV) BE 6E till
Legal Battle: Mahindra's BE 6e Electric SUV Renamed BE 6 Amid Controversy
Mahindra has renamed its BE 6e electric SUV to BE 6, priced at Rs 18.90 lakh, while contesting a legal trademark dispute with IndiGo.
Mahindra to contest ‘BE 6e’ trademark against IndiGo in court, changes electric SUV brand name to ‘BE 6’
Mahindra Group will rename the SUV brand ‘BE 6’, but ‘the claim by IndiGo is baseless,’ and it will challenge it during court proceedings, the automaker said in a statement on Saturday
Mahindra BE 6e renamed as 'BE 6' after IndiGo objects to trademark
Mahindra will temporarily rename its new electric SUV, the 'BE 6e' to 'BE 6', following IndiGo Airlines objection to the trademark. However, the carmaker will challenge the claim in court.Mahindra recently
'IndiGo's Current Stance Is Inconsistent': Mahindra Renames BE 6e to BE 6, Says Will Continue Fighting In Court
A launch that was supposed to aid one of the largest automakers in the country has landed it in a soup. Mahindra and Mahindra, one of the biggest names in the car business, launched two new sets of electric SUVs with the Mahindra BE 6e and the Mahidnra XEV 9e.
Mahindra renames EV on IndiGo protest, to move court
Mahindra & Mahindra is renaming its electric SUV "BE6e" after IndiGo airlines' parent company, Interglobe, objected to the use of "6E." Mahindra plans to contest Interglobe's objections in court, seeking brand rights for "BE 6e" while Interglobe seeks control over "6E.
CarDekho
1h
Mahindra BE 6e: The Sports Car We Deserve!
The Sports Car We Deserve! video including Exterior and Interior views, features and specification, Performance & Safety ...
14h
on MSN
Delhi High Court accepts Mahindra’s undertaking to halt ‘6E’ use for new EV pending trial
After accepting the undertaking, the court disposed of IndiGo’s plea for interim relief, issued summons to Mahindra, and ...
Carwale on MSN
23h
Mahindra BE 6 (BE 6e) driven: Now in pictures
We have already detailed the Mahindra XEV 9e in pictures, here is a picture gallery of the BE 6 detailing specifications from ...
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