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Mahindra, IndiGo
Mahindra BE 6e renamed after IndiGo row: 5 times car names struck the wrong chord
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a marketing genius or disaster.
Mahindra BE 6e to be renamed ‘BE 6’, will challenge IndiGo's claim in court
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.
Legal Battle: Mahindra's BE 6e Electric SUV Renamed BE 6 Amid Controversy
Mahindra has renamed its BE 6e electric SUV to BE 6, priced at Rs 18.90 lakh, while contesting a legal trademark dispute with IndiGo.
Mahindra Renames BE 6e As BE 6: Here's Why
Interglobe Aviation Limited, IndiGo's parent company, has objected to Mahindra's use of '6E' in the latter's new electric SUV BE 6e., Electric Vehicles News - Times Now
6E vs 6e: IndiGo, Mahindra Electric battle it out over a trademark
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts feel there are too many nuances.
Mahindra Renames BE 6e Amid Legal Battle with IndiGo, Vows to Defend Brand Rights in Court
Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, IndiGo, over the name of Mahindras latest electric SUV, the BE 6e.
Mahindra undertakes to not use '6E' mark till disposal of IndiGo suit before Delhi High Court
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its upcoming electric vehicle (EV) BE 6E till
Mahindra Renames BE 6e SUV Amidst Conflict With IndiGo, Here's What The Carmaker Said
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it didn’t enjoy being in a ‘distracting and unnecessary conflict’
Mahindra renames BE 6e SUV after IndiGo’s 6E trademark row, plans to contest in court
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of its "born electric" lineup. Deliveries are set to begin in late February or early March 2025,
Mahindra to contest ‘BE 6e’ trademark against IndiGo in court, changes electric SUV brand name to ‘BE 6’
Mahindra Group will rename the SUV brand ‘BE 6’, but ‘the claim by IndiGo is baseless,’ and it will challenge it during court proceedings, the automaker said in a statement on Saturday
'IndiGo's Current Stance Is Inconsistent': Mahindra Renames BE 6e to BE 6, Says Will Continue Fighting In Court
A launch that was supposed to aid one of the largest automakers in the country has landed it in a soup. Mahindra and Mahindra, one of the biggest names in the car business, launched two new sets of electric SUVs with the Mahindra BE 6e and the Mahidnra XEV 9e.
6h
on MSN
Delhi High Court accepts Mahindra’s undertaking to halt ‘6E’ use for new EV pending trial
After accepting the undertaking, the court disposed of IndiGo’s plea for interim relief, issued summons to Mahindra, and ...
Autocar India on MSN
10h
Every 2025 new car launch, Mahindra BE 6e, and more: Autocar India December 2024
We also have reviews of the Maruti Dzire and Alcazar diesel and a road test of the popular Triumph Speed T4.
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