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BE 6e, Mahindra and IndiGo
Mahindra BE 6e renamed after IndiGo row: 5 times car names struck the wrong chord
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a marketing genius or disaster.
Mahindra BE 6e to be renamed ‘BE 6’, will challenge IndiGo's claim in court
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.
Legal Battle: Mahindra's BE 6e Electric SUV Renamed BE 6 Amid Controversy
Mahindra has renamed its BE 6e electric SUV to BE 6, priced at Rs 18.90 lakh, while contesting a legal trademark dispute with IndiGo.
'Baseless claim': Mahindra BE 6e electric SUV to be renamed BE 6 for now amid trademark dispute with Indigo
The conflict arose over the alleged similarity between Mahindra’s “BE 6e” and IndiGo’s established “6E” brand.
Mahindra undertakes to not use '6E' mark till disposal of IndiGo suit before Delhi High Court
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its upcoming electric vehicle (EV) BE 6E till
Mahindra BE 6e Gets A Name Change Due To Ongoing Legal Battle With IndiGo, Now Called BE 6
Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest Indigo to secure the BE 6e name
Mahindra Vs IndiGo Feud Update: BE 6e Now Renamed To BE 6
With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV manufacturer also said it will continue to fight IndiGo to secure the BE 6
Mahindra Renames BE 6e Amid Legal Battle with IndiGo, Vows to Defend Brand Rights in Court
Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, IndiGo, over the name of Mahindras latest electric SUV, the BE 6e.
Mahindra to contest brand rights of BE 6e with IndiGo in court
Mumbai: Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV ‘BE 6e’ in court, after InterGlobe Aviation Limited, which runs IndiGo airline, sued Mahindra over using the name ‘6E’.
Mahindra BE 6e Loses First Battle To IndiGO Within 12 Days Of Launch - Read Details
The term 'BE' is already a registered trademark with the automaker, representing its 'born electric' platform that forms the foundation of the BE 6e.
Mahindra vs Indigo trademark row: BE 6e renamed as ‘BE’
Mahindra has clarified that the ‘BE’ nameplate is already registered under Class 12, referring to the company’s ‘Born Electric’ platform that powers the BE 6e. The automaker argues that the name ‘BE 6e’ is distinct from IndiGo ’s ‘6E’ call sign,
Car Trade India on MSN
1h
Mahindra BE 6e temporarily renamed to BE 6
A few weeks ago, Mahindra launched two of its born-electric vehicles, the XEV 9e and the BE 6e, with starting prices of Rs.
11h
on MSN
Delhi High Court accepts Mahindra’s undertaking to halt ‘6E’ use for new EV pending trial
After accepting the undertaking, the court disposed of IndiGo’s plea for interim relief, issued summons to Mahindra, and ...
Carwale on MSN
20h
Mahindra BE 6 (BE 6e) driven: Now in pictures
We have already detailed the Mahindra XEV 9e in pictures, here is a picture gallery of the BE 6 detailing specifications from ...
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