A few weeks ago, Mahindra launched two of its born-electric vehicles, the XEV 9e and the BE 6e, with starting prices of Rs.
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a ...
On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and ...
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company ...
Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in ...
Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, ...
Indian Mahindra and Mahindra on Tuesday said it is in talks to resolve a dispute with the country's biggest airline IndiGo ...
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its ...
Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own.
Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch ...
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of ...