Reuters

India's IndiGo sues Mahindra in fight over use of '6E' branding

NEW DELHI, Dec 3 (Reuters) - IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal ...
Reuters

India's M&M renames electric car amid aviation giant IndiGo's trademark challenge

NEW DELHI, Dec 7 (Reuters) - India's Mahindra and Mahindra (MAHM.NS), opens new tab said on Saturday it would rename its latest electric car, a significant move after aviation market leader IndiGo ...
Hosted on MSN

M&M to strongly contest for 'BE 6e' trademark; renames new EV brand BE 6

Mahindra & Mahindra on Saturday said it has decided to rename its new electric vehicle brand as 'BE 6' but noted that it will continue to contest strongly in court with InterGlobe Aviation for the ...
Carscoops

Mahindra BE 6e (Get It?) And XEV 9e Electric Coupe SUVs Debut With Futuristic Looks

India has long been associated with budget-friendly sedans and SUVs, but Mahindra’s latest offerings are set to break that mold. The cheekily named BE 6e (pronounced “be sexy”) and XEV 9e are two ...