A launch that was supposed to aid one of the largest automakers in the country has landed it in a soup. Mahindra and Mahindra ...
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of ...
Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, ...
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it ...
With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV ...
Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch ...
Mahindra says it would rebrand the name of its upcoming electric SUV "BE 6e" as "BE 6" to avoid unnecessary distractions ...
Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own.
Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest ...
IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in ...
Mahindra in a statement on December 7 it has decided to contest brand rights of BE 6e in court and meanwhile, name its ...
Mahindra has announced that its newly launched electric SUV, the BE 6e, will be rebranded simply as ‘BE’ as it continues to ...