IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,

Indigo takes Mahindra to court over trademark infringement of "6E" in electric vehicle, BE 6e, seeking injunction.

IndiGo has filed a lawsuit against Mahindra Electric in the Delhi High Court, objecting to the use of '6E' in Mahindra's upcoming electric car, BE 6E. IndiGo claims that the use of '6E' could lead to consumer confusion and dilute its brand identity.

The Mahindra BE 6e offers quirky features including an inbuilt AI neural engine and an AR-augmented heads-up display to name a few.

Indian Mahindra and Mahindra on Tuesday said it is in talks to resolve a dispute with the country's biggest airline IndiGo which has filed a court challenge against the use of its call sign "6e" in the automaker's new electric vehicle offering.

IndiGo claims "6E" is not only its official designator, but also a key element of its branding, covering a range of services like 6E Prime, 6E Flex, and add-ons

InterGlobe Aviation said that the “6E” mark is an integral part of IndiGo’s identity for the past 18 years and is a registered trademark that holds strong global recognition. Any unauthorised use of the “6E” mark,

Mahindra & Mahindra has issued a statement regarding news circulating in mainstream media about IndiGo’s trademark infringement lawsuit over the alleged use of the airline’s iconic ‘6E’ branding. The dispute centres around the ‘BE 6e’ an upcoming electric SUV unveiled by Mahindra Electric Automobile Limited (MEAL),