Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in ...
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company ...
Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, ...
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a marketing genius or disaster.
IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in ...
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its ...
With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV ...
On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and ...
IndiGo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low ...
Mahindra has announced that its newly launched electric SUV, the BE 6e, will be rebranded simply as ‘BE’ as it continues to ...
After InterGlobe Aviation, which operates IndiGo airline, filed a trademark infringement lawsuit against Mahindra Electric ...