As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a ...
Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in ...
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its ...
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company ...
On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and ...
IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in ...
Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, ...
IndiGo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low ...
With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV ...
Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, ...
Mahindra has announced that its newly launched electric SUV, the BE 6e, will be rebranded simply as ‘BE’ as it continues to ...