As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...

Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a ...

Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its ...

Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, ...

Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.

For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of ...

Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, ...

A theft incident on IndiGo flight 6E 17 involving Trisha Shetty's mother has sparked significant outrage online. The crew's ...

Mahindra and Mahindra (M&M) on Saturday confirmed the renaming of its newly launched electric SUV 'BE 6E' to 'BE 6' amidst an ongoing legal dispute with InterGlobe Aviation, which owns IndiGo Airlines ...

IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in ...

IndiGo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low ...

With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV ...