Leadership at Walt Disney Studios has been pressing Hollywood creatives in recent months, multiple sources tell Variety, for movies that will bring young men back to the brand in a meaningful way. “Young men” is defined here by sources as ages 13-28, aka Gen Z.

It sounds as though Disney has boys on the brain, as the studio is reportedly on the lookout for fresh content that will specifically appeal to young men. Walt Disney Studios is apparently desperate to draw in Gen Z men,

Disney is urgently seeking original content to cater to a specific demographic responsible for some of the biggest box office hits in recent years.