Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across the country. In particular, company co-founder Jack Lowery fears the changes could disrupt its future.

The restaurant chain got its start in 1969 as a roadside stop for sit-down meals. It's since expanded to over 400 locations.

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to change the restaurant chain's workplace culture.

Cracker Barrel has been the talk of the town over the last few days, and if their new rebrand has proven anything, it’s that folks love what’s familiar to them. The restaurant chain and gift store, known for serving up country classics with a cozy feel,