Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

Significant changes in the audience measurement ecosystem is coming. To assess what those changes will be, I reached out to a handful of executives at companies that are a part of the NBCU RFP to ...

NBCUniversal's ad sales chief threw cold water on a Nielsen plan to revolutionize the way TV audiences are measured in a digital world ...

IRVING, Texas—Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience partner ...

What we found was stunning: There was upwards of 60% discrepancy between the two sources. While it’s understandable that an audience measurement company and an ad intelligence platform — one ...

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

The official audience number released by Nielsen two days after the game was 113 million viewers, which is the aggregate total for the TV broadcast on Fox, digital viewership and the 882,000 ...

Knowing who among your matched audience members has been served and who hasn’t as the campaign progresses may be the most valued control for managing margin. When you can have an immediate feedback ...

The NFL-commissioned survey, which examined viewing in group settings and out-of-home, found that 60% of people in the United States watched Super Bowl LVII.

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

Roku, Nielsen Team Up for Four-Screen Audience Measurement. The deal will enable audience counts across traditional TV, connected TV, desktop and mobile ...