Amazon has dropped this wrist companion to $149, saving you a hefty $100 off its usual $249 price tag. At 40% off, we’re talking about the most affordable entry point into the Apple Watch ecosystem we’ve seen, and a great excuse to go ahead and start your holiday shopping if you haven’t already.

Black Friday sales are in full swing, bringing some of the best prices we've seen on Apple Watches all year. As of Nov. 26, the Series 10 is $70 in most of its configurations, the Series 9 is down to $279.99 (returning to its July Prime Day pricing), and the SE is at the new low price of $149.

Owning an Apple Watch doesn’t have to cost a fortune, and at $249, the 2nd-gen SE is a great way to get a new Apple Watch without breaking the bank. But this Black Friday sale makes it a steal: Amazon is selling the Apple Watch SE for just $149 (40mm) or $179 (44mm), a savings of $100 on either model and by far the best price we’ve ever seen.