IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,

In a filing with the stock exchanges, M&M said that it does not see any conflict with IndiGo pertaining the trademarks, and that along with MEAL, it is in talks with the airline to arrive at an “amicable solution”.

Indigo takes Mahindra to court over trademark infringement of "6E" in electric vehicle, BE 6e, seeking injunction.

IndiGo has used '6E' for various passenger services, including 6E Prime, 6E Flex, and 6E Add-ons. In 2015, the airline registered the trademark '6E Link' across multiple classes.

IndiGo has filed a lawsuit against Mahindra Electric in the Delhi High Court, objecting to the use of '6E' in Mahindra's upcoming electric car, BE 6E. IndiGo claims that the use of '6E' could lead to consumer confusion and dilute its brand identity.

The Mahindra BE 6e offers quirky features including an inbuilt AI neural engine and an AR-augmented heads-up display to name a few.

Mahindra has issued a statement addressing the matter and is in talks with IndiGo to find an amicable solution.

InterGlobe Aviation, owner of IndiGo, has filed a lawsuit against Mahindra Electric Automobiles for trademark infringement over the '6E' mark. Mahindr

Mahindra Electric Automobile Limited launched the first of their electric origin vehicles on November 26 in the form of BE 6e and XEV 9e.

Indian Mahindra and Mahindra on Tuesday said it is in talks to resolve a dispute with the country's biggest airline IndiGo which has filed a court challenge against the use of its call sign "6e" in the automaker's new electric vehicle offering.

IndiGo claims "6E" is not only its official designator, but also a key element of its branding, covering a range of services like 6E Prime, 6E Flex, and add-ons