Hello, My Name Is Awesome: How to Create Brand Names That …
WEBSep 15, 2014 · In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name.
Hello, My Name Is Awesome - Penguin Random House
WEB“Insightful, irreverent, and eminently practical, Watkins’s Hello, My Name Is Awesome should be required reading for anyone naming a brand.” —S. Christian Wheeler, Professor of Marketing, Stanford Graduate School of Business
Hello, My Name Is Awesome: How to Create Brand Names That Stick
WEBOct 1, 2019 · Alexandra Watkins’ Hello, My Name Is Awesome: How to Create Brand Names That Stick is a practical guide to picking inventive company names and mastering the art of branding. Mrs. Watkins’ marketing handbook provides the reader with the necessary information to successfully name a company or product.
Hello, My Name Is Awesome - penguinrandomhouse.ca
WEBThe heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar;… Keep Reading
Hello, My Name is Awesome: How to Create Brand Names That Stick
WEBBuy Hello, My Name is Awesome: How to Create Brand Names That Stick Reprint by Alexandra Watkins (ISBN: 9781523099986) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
- Reviews: 624
- Author: Alexandra Watkins
Hello, My Name Is Awesome: How to Create Brand Names That Stick
WEBOct 1, 2019 · “Insightful, irreverent, and eminently practical, Watkins’s Hello, My Name Is Awesome should be required reading for anyone naming a brand.” —S. Christian Wheeler, Professor of Marketing, Stanford Graduate School of Business
Hello, My Name Is Awesome: How to Create Brand Names That Stick
WEBNamed a “Top 10 Branding Book” by Branding Journal, Hello, My Name is Awesome is the ultimate guide to naming your product or business. “Jam-packed with sound advice.” —Publishers Weekly. Read more. Print length. 169 pages.
- Reviews: 608
- Format: Kindle Edition
- Author: Alexandra Watkins
Hello, My Name Is Awesome : Watkins, Alexandra: Amazon.in: …
WEBIn this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test.
- Reviews: 620
- Author: Alexandra Watkins
Hello, My Name Is Awesome: How to Create Brand Names That Stick
WEBThey all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required.
- Reviews: 624
- Author: Alexandra Watkins
From Berrett Koehler Publishers: Hello, My Name Is Awesome
WEBThe heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name.